Merino Beanie$36.00280gsm merino wool
One size, 2x2 rib stretches to fit
Every colourway gets its own photograph — never a recoloured copy of another.
“Heavyweight” tells you nothing. A 190gsm tee and a 480gsm high-pile fleece are both called cotton knit, and they are for completely different days. One number settles it; an adjective never does.
So every product page states the weight, the finished length or inseam, the hardware and how the piece is cut — and the same figures are printed on the label inside the garment, so you can check what arrived against what we published.
The pieces we cut first each season, and the ones we change least.
Merino Beanie$36.00280gsm merino wool
One size, 2x2 rib stretches to fit
Long Sleeve Jersey$46.00220gsm cotton jersey
Regular, room over a base layer
Slub Henley$52.00240gsm slub cotton
Trim, cut close at the placket
Cotton, linen and open poly-cotton weaves that move air instead of trapping it. Nothing that turns into a plastic bag at noon.
Rib collars knitted 2cm deep so they hold their shape after fifty washes. Bar-tacked pockets. Seams that sit outboard of a pack strap.
The colours you see are the ones that ship. Nothing hidden behind a swatch that never restocks.

A 280gsm merino beanie knitted in a 2x2 rib with a 7cm turn-up. Crown depth is 21cm unfolded, which sits over the ears with the turn-up down.
View the pieceEvery shade, shown as it is.
The company sells clothing and treats colour as part of the specification. Every colourway is photographed on its own, and its name stays the same from the product page to your order. Formed in 2026; no mill behind it and no archive.
Read our storyThe tees are a 180gsm combed cotton; the pocket tee steps up to 220gsm ringspun. Heavy enough to hang straight, light enough to wear through an afternoon in the sun.
They are pre-shrunk and cut with the wash in mind. Expect under 3% after the first cycle, and nothing after that. Wash cold, hang to dry, and skip the tumble dryer.
The Hatch Road long-sleeve is a 130gsm open-weave rated UPF 40, with a collar that stands 5cm to shade the back of the neck and cuffs that button back above the elbow.
A flat screen print on the left chest for tops, or a small tonal embroidery at the waistband on bottoms. It follows the weave rather than sitting on it, so it does not crack or peel.
New references, restocks and the occasional note on how a piece is specified. No more than once a month.